The PODi European AppForum is two conferences over two days at one great venue. Each conference has a different focus but a common purpose – to share best practices, learn from experts, discover innovative applications and inspire results.
Creating Customer Value
The main conference day on Wednesday 25th September follows the trend that makes the PODi AppForum the no.1 annual event for digital printers, marketing services providers and professional marketers who want to learn about new opportunities, new technologies and effective solutions in multi-channel marketing. This year’s conference theme is about how to Create Customer Value.
Where in the World?
Where in the World? is the title of a new event on Tuesday 24th September. It will take a deep dive into the complex and brave new world of geo-spatial data analytics for marketing. Location data adds a powerful extra dimension in marketing analytics for more precise customer segmentation, more accurate predictive modelling and sharper business decision-making. The Where in the World? conference will explain the principles and techniques of geo-spatial data analysis, highlight the latest applications and success stories and explore the issues for marketers, data analysts and service providers.
Delegates may register separately for either day or purchase a two-day conference pass to gain an additional saving.
Both conferences are being held at the One Drummond Gate Conference Centre near Victoria in central London.